CASE STUDY
How One Article Around Custard Grew From 5.5k to 33k Google Views
This case study shows how improving and structuring a single article dramatically increased search visibility and clicks in just 3 months.
In 3 months:
Google Views: 5,500 → 33,000
Clicks: 18 → 217
Average Ranking: 7.5 → 4.5 (Moved from mid-page to top half of page one)
The Starting Point
Anne’s Appetite didn’t have a content plan. Recipes were posted based on what was being cooked that week not what people were typing into Google.
- No keyword direction
- No linking between related recipes
- No clear focus
- No steady growth
Some posts would move. Most wouldn’t. There was effort just no structure.
The Shift: One Topic. Done Properly.
Instead of continuing to post randomly, we chose one word to focus on: CUSTARD
Not because it sounded good. Because people were searching for it. From there, everything became more intentional.
Content Plan
- What people were searching for around custard
- Which questions were being asked
- What recipes already existed
- What was missing
No guessing. No “what should we post next?”
Smart Writing
- Existing custard recipes were rewritten
- Headings were clearer
- Answers were more direct
- Content was structured properly
Related recipes were linked together so Google could see the connection.
Ongoing Improvements
- We watched what was getting impressions
- We adjusted titles
- We improved sections that weren't pulling clicks
- We strengthened link between pages.
Small improvements compounded.
A Clear Example
The screenshot below compares the last 3 months to the previous 3 months for custard-related searches, showing how visibility, clicks and rankings improved.
These screenshots compare the last 3 months to the previous 3 months for the search term “Can you freeze custard?”, showing how the article directly contributed to the increase in visibility and clicks.
WHY THIS WORKED
- The content stopped being random
- Everything supported one main focus
- Pages were connected properly
- Improvements were made based on real data
Growth wasn’t accidental. It was structured.