Why Do You Need a Content Plan?
Every successful part of a business runs on a plan. Your website deserves the same level of thinking. Without one, content becomes guesswork, direction is lost and progress slows. A content plan fixes that.
What is a Content Plan?
A content plan maps out the exact pages and articles your website should have, the search terms they target, and when they'll be published.
How It Works
1
We Get to Know You
We learn about your business, your customers, and what they’re really looking for so your content speaks to the right people.
2
We See What's Searched
We use tools to see what people in your industry are actually searching for on Google. No guessing. No assumptions.
3
We Decide What to Create
We map out the exact pages and posts your website should have, and how they fit together.
4
We Focus on Opportunity
We prioritise content that’s realistic, relevant, and aligned with your goals, not crowded topics that go nowhere.
5
We Time it Right
We plan content around seasons, launches, and busy periods as well as content that keeps bringing value long after it’s published.
6
We Review and Improve
We review your plan over time and make changes as trends shift and your business grows.Your content evolves with you.
Your Content Plan
You'll receive a structured content plan outlining what we'll write, when it will be published, and how it all connects. Here's what's included:
Topic List
A list of content ideas based on what people are already searching for.
Priority Order
Clear guidance on what to publish first and what can come later.
Roadmap
A 3-6 month plan outlining when each piece should be published.
Structure
A simple framework showing how your pages should be organised.
Page Review
A review of existing pages that may need improving and why.
Stronger Than Paid Ads Alone
A strong content plan is built around what people are already searching for. Instead of paying for every click, your website shows up naturally, day after day. Over time, this builds steady traffic that doesn’t disappear when an ad budget stops. It’s slower at the start, but stronger in the long run.