Frequently asked questions

Everything agents need to know before getting started

Clear answers about pricing, turnaround, revisions, agency formats, urgent work, AI, invoicing and how Wordstamp’s real estate writing service works.

Straightforward from the start

A simple real estate writing service with no complicated process

Wordstamp is my real estate writing service, created to make property listing preparation easier for independent agents and agencies. You work directly with me from the initial brief through to the final copy.

The questions below cover the practical details most agents want to know before sending their first property.

Getting started

What is included in the $99 package?

The standard package includes one internet listing, three headline options, signboard copy and brochure copy. Additional written campaign assets such as window posters and DL cards can be added for $10 per asset.

Who can use Wordstamp?

Wordstamp works with independent agents, boutique agencies and larger real estate teams across Australia. The service can be used for one-off listings or as ongoing writing support.

What do I need to send?

Send me the property photos, floorplan, key features, vendor notes, location details and any agency formatting requirements by email. Videos can also be sent through WhatsApp when they help show the layout, condition or standout features.

Do you visit the property?

No. Wordstamp is a remote real estate writing service, so I do not conduct on-site property visits. I work from clear photographs, the floorplan and accurate agent or vendor notes.

Turnaround and revisions

How quickly will I receive the copy?

Briefs received before 12pm on business days are scheduled for same-day turnaround. Briefs received after 12pm business days are returned the same day where possible or by the next business morning.

Can you handle urgent work?

Urgent work can sometimes be prioritised at no additional charge, depending on the existing workload and whether the requested deadline is reasonably achievable. Urgent turnaround is not guaranteed until I confirm it can be accommodated.

Do you offer after-hours work?

No. After-hours turnaround is not offered. Work is completed during normal business hours, with urgent requests considered where possible within that schedule.

Are revisions included?

Yes. Revisions are free throughout the current campaign, whether new information comes to light or you would simply like the wording adjusted. If the property is relisted at a later date or the campaign details have materially changed, updated copy may be treated as a new order.

Agency formats and property types

Can you follow our agency style guide?

Yes. I can work to your preferred tone, layout, templates, headline structure, word limits and character limits. Once your format is established, it can be followed for future listings.

Do you only write residential sales listings?

No. I can write for residential sales, rentals, apartments, townhouses, prestige homes, developments, renovation opportunities, commercial property, off-market campaigns and other property marketing requirements.

Can you write for agencies outside Melbourne?

Yes. Wordstamp is based in Melbourne, and I work remotely with agents and agencies across Australia.

Pricing and invoicing

Is the first ad really free?

Yes. The free first ad is available to completely new Wordstamp clients who have not previously used the service. There is no invoice and no ongoing commitment.

How are new clients invoiced?

After the free first ad, new clients are invoiced per property. The standard listing package is $99 per property, with any additional written assets charged separately at $10 per asset.

How are regular or volume clients billed?

Regular and volume clients can be billed monthly with 14-day payment terms. The standard rate remains $99 per property.

Writing process and AI

Is the copy written by AI?

Technology may support parts of the working process, but every listing is personally shaped, edited and finalised by me. The finished copy is never simply generated and sent untouched. Each property is considered individually, with the photos, floorplan, audience, agent notes and agency requirements guiding the final result.

How do you make each listing sound different?

I build the writing around the property’s strongest features, likely buyer or tenant, location, condition and campaign angle. I do not rely on one fixed description or force every property into the same structure.

Accuracy and responsibilities

Who is responsible for checking the property details?

Agents must review and approve the final copy before publication, including all property facts, measurements, inclusions, zoning, school information, planning references and other claims.

Use of the service is also subject to Wordstamp’s Terms & Conditions including the applicable indemnity provisions.

What happens if information changes after the copy is written?

Send through the corrected or additional information and I’ll revise the copy free of charge for the current campaign. If the property is relisted later, begins a new campaign or requires substantial changes, the work will be treated as a new order.

Ready to see how the service fits your workflow?

Try your first ad free

Send through the property photos, floorplan and notes. There is no invoice and no ongoing commitment for completely new clients.