Property listing examples
Explore examples of internet listings, headlines, brochure copy and signboard copy written for apartments, townhouses, family homes, renovation opportunities, prestige property and coastal campaigns.
Different homes need different angles
These examples show how Wordstamp adapts the writing to suit the property rather than relying on a fixed formula. Each sample includes a selection of headlines and supporting campaign copy, with the full version available inside each example.
Agency names and street addresses have been left off this portfolio. The focus is the writing itself: how the property is positioned, which details are prioritised and how the copy changes across property types.
Apartment
Modern design, walk-everywhere lifestyle
A refined one-bedroom residence with oak flooring, a generous undercover balcony, secure parking and easy access to Carnegie’s dining, transport and shopping.
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Townhouse
Inner-city living with room to move
A contemporary three-bedroom townhouse with flexible ground-floor accommodation, light-filled top-floor living and a north-facing terrace.
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Alternative agency format
Architectural family living without body corporate
A four-bedroom townhouse written to a different agency format, including a 200-word internet listing, 30-word local paper copy and a 31-word editorial with five feature points.
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Renovation opportunity
Comfort today, possibilities tomorrow
A liveable three-bedroom character home with a north-facing backyard and clear scope to improve, extend or redevelop, subject to approval.
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Prestige property
Family excellence with resort-style entertaining
A four-bedroom residence with herringbone oak flooring, a designer kitchen, multiple living zones, pool, spa and covered alfresco.
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Coastal property
North-facing family haven moments from the sand
A substantial brick home on 892sqm with multiple living zones, northern light, side access and the beach at the end of the street.
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Apartment · Carnegie
Boutique Living, Brilliant Investment
Effortless Living In A Coveted Locale
Modern Design, Walk-Everywhere Lifestyle
Defined by clean architectural lines, abundant natural light and an address that places Carnegie's best attractions within easy reach, this beautifully appointed residence delivers a lifestyle that feels both connected and considered.
Oak flooring flows throughout an inviting open-plan living and dining domain, where expansive glazing draws in natural light and extends seamlessly onto a generous undercover balcony. Equally suited to entertaining or unwinding, the outdoor space provides a comfortable extension of the interior while capturing an elevated outlook across the neighbourhood.
The adjoining kitchen balances style with substance, showcasing sleek handleless cabinetry, exceptional storage, stone surfaces and a refined palette that complements the apartment's minimalist aesthetic.
Privately zoned, the generous bedroom features a built-in robe and is serviced by a sophisticated bathroom finished with full-height marble-inspired tiling, a frameless shower and contemporary fittings.
Complete with split-system heating and cooling, secure basement parking, a storage cage and secure building entry, the home offers exceptional lock-and-leave convenience within an intimate low-rise development.
From here, it's an easy stroll to Koornang Road's celebrated dining scene, Carnegie Central, Carnegie Station, Koornang Park and Lord Reserve, while Monash University (Caulfield Campus) and Chadstone Shopping Centre are both only moments away.
Beautifully designed with a refined contemporary aesthetic, this boutique apartment delivers effortless, low-maintenance living in one of Carnegie's most walkable locations, just moments from cafés, transport, shopping and parklands.
· Open-plan living framed by oak flooring and an expansive undercover balcony
· Designer kitchen with stone surfaces, handleless cabinetry and exceptional storage
· Built-in robes to bedroom, split system a/c, basement parking & storage cage
Beautifully finished and brilliantly located, this contemporary one-bedroom apartment offers light-filled open-plan living, a private undercover balcony, secure parking and storage within a boutique complex, just moments from Koornang Road, Carnegie Station and Carnegie Central.
Townhouse · Brunswick
Three levels of Brunswick living
Inner-city living with room to move
Light-filled living across three levels
Spread across three thoughtfully designed levels, this contemporary townhouse delivers impressive space, quality finishes and exceptional convenience in one of Brunswick's most vibrant lifestyle locations.
The ground floor introduces a substantial bedroom complete with powder room, adjoining storeroom and internal access to the remote garage, offering flexibility for guests, a home office or multi-generational living.
Upstairs, two further bedrooms provide excellent accommodation. The main bedroom features a walk-in robe, private ensuite and split system heating and cooling, while the second includes built-in robes and its own split system. A stylish central bathroom showcases floor-to-ceiling tiling, complemented by a separate European laundry.
Occupying the entire top level, the expansive open-plan living and dining zone is bathed in natural light and enhanced by timber flooring, a timber staircase and split system comfort. The contemporary kitchen is centred around a stone island bench and enjoys ample storage, while balconies at either end create superb indoor-outdoor flow. The larger north-facing terrace provides the perfect setting for entertaining, relaxing or enjoying the sunshine year-round.
Enjoy the convenience of city-bound trams nearby, with Anstey Station, Sydney Road shopping, local supermarkets, renowned cafés, bars and restaurants all within easy reach. A lifestyle location with every amenity at your fingertips.
Spanning 3 levels, this contemporary townhouse combines space, style and flexibility in a sought-after Brunswick setting. Features include 3 large bedrooms, including a main with WIR and ensuite, floor-to-ceiling tiled bathrooms, separate Euro laundry, powder room, remote garage with internal access and a light-filled open-plan living domain. A north-facing terrace, additional balcony, timber flooring and modern kitchen complete the package, moments from Sydney Rd, trams, trains, cafés, restaurants & shopping.
Spanning 3 impressive levels, this modern townhouse offers 3 bedrooms, 2 bathrooms, powder room, split system a/cs, light-filled open-plan living zone & a remote garage w/ internal access. Enjoy a north-facing terrace, 2nd balcony, stylish floor-to-ceiling tiled bathrooms & a prime Brunswick address moments from Sydney Rd, transport, cafés & shops.
Alternative agency format · Mernda
Architectural Family Living Without Body Corporate
Contemporary Style, Space & Convenience
Architecturally designed and beautifully presented, this contemporary townhouse delivers stylish low-maintenance living without the added expense of body corporate, perfectly positioned within one of Mernda's most sought-after family-friendly pockets.
The thoughtfully designed floorplan offers generous proportions across two levels, beginning with a light-filled open-plan living and dining domain complemented by a stunning kitchen featuring stone benchtops, stainless steel appliances and excellent storage. Sliding doors extend the living space outdoors to a neat, low-maintenance backyard, complete with a remote double carport and additional off-street parking for two more vehicles, creating the ideal setting for family barbecues and relaxed entertaining.
A versatile fourth bedroom with mirrored built-in robes is conveniently located downstairs alongside a separate laundry, powder room and third shower, making it perfect for guests, extended family or those seeking ground-floor accommodation.
Upstairs, plush carpet enhances the sense of comfort, where the spacious main bedroom boasts a walk-in robe and stylish modern ensuite. Two further bedrooms, each with mirrored built-in robes, are serviced by a beautifully appointed family bathroom.
Additional highlights include split system heating and cooling throughout, downlights across the home and quality finishes designed for effortless everyday living.
Enjoy outstanding convenience just moments from Mernda Town Centre, Mernda Train Station, Plenty Road and Waterview Drive bus services, quality primary and secondary schools, Simon Creek wetlands, local parks, cafes and easy access to major shopping and everyday amenities.
Architecturally designed four-bedroom townhouse with no body corporate, three bathrooms, open-plan living, stone kitchen, low-maintenance yard, remote double carport and additional parking, moments from transport, schools, shopping and parklands.
Contemporary design, generous proportions and a superb family-friendly location combine to create this impressive townhouse, offering flexible accommodation, stylish finishes and low-maintenance living without the burden of body corporate.
• No body corporate
• Four bedrooms, including downstairs guest bedroom
• Three bathrooms and three toilets
• Stone kitchen with open-plan living & dining, split system comfort throughout
• Double remote carport plus parking for two additional vehicles
Renovation opportunity · Kew East
Art deco charm, exciting potential
A rewarding start on 484sqm
Comfort today, possibilities tomorrow
Set on approximately 484sqm, this comfortable three-bedroom Art Deco home combines immediate liveability with exciting scope to improve, extend or redevelop in the future, subject to council approval.
High ceilings and timber flooring bring warmth and character throughout the single-level interior, with a separate living room enhanced by a ceiling fan and wall heater. The adjoining kitchen and meals area offers practical everyday function, while a generous rear sunroom adds welcome flexibility as a second sitting space, playroom or relaxed retreat.
Three bedrooms are arranged around a central bathroom, with one featuring built-in robes and another retaining its own fireplace. To the rear, the sunroom connects with the laundry and opens to a sizeable north-facing backyard with established trees, a garden shed and ample room for children, entertaining or future plans.
A single garage with an adjoining storeroom provides useful storage, while an additional off-street car space adds further convenience. Comfortable to move into now, the property also presents clear potential for buyers to renovate gradually, extend the existing home or explore redevelopment possibilities that take advantage of the land size and prized rear orientation, all subject to council approval.
Good transport access adds to the appeal, with High Street trams providing direct connections to Kew Junction and the Melbourne CBD. Yarra River trails, Boroondara Sports Complex and Kew Golf Club offer excellent recreation options, while Camberwell Junction’s shopping, dining and entertainment are also within easy reach.
Zoned for Kew East Primary School and Kew High School, this character-filled property offers a compelling combination of Art Deco charm, family-friendly space, transport convenience and long-term opportunity in a highly connected setting.
It is an appealing proposition for first-home buyers, young families, renovators and developers seeking a well-located property that can be enjoyed immediately while plans for its next chapter take shape.
Set on approximately 484sqm, this comfortable three-bedroom Art Deco home offers immediate appeal and exciting scope to improve, extend or redevelop STCA. High ceilings and timber floors enhance the separate living room, kitchen/meals area and generous rear sunroom, opening to a deep north-facing backyard. With a fireplace, central bathroom, laundry, single garage, storeroom, shed and extra parking, it is close to High Street trams, Yarra trails, Kew Junction and zoned Kew East Primary and Kew High.
Set on approx. 484sqm, this comfortable 3-bedroom Art Deco home offers high ceilings, timber floors, separate living, kitchen/meals & a generous rear sunroom opening to a north-facing backyard. Complete w/ fireplace, single garage, storeroom & shed. Move in, improve, extend or redevelop STCA, close to High St trams & zoned Kew East Primary & Kew High.
Prestige property · Viewbank
Contemporary luxury with poolside appeal
Family excellence with resort-style entertaining
Sophisticated family living, poolside perfection
A statement in contemporary family luxury, this architecturally designed residence is positioned on approximately 468sqm of land and combines refined finishes and exceptional indoor-outdoor living in one of Viewbank's most sought-after pockets.
Beyond its striking modern façade and landscaped gardens, a thoughtfully designed interior unfolds across two expansive levels, highlighted by wide-plank oak flooring laid in a sophisticated herringbone pattern, soaring ceilings and an abundance of natural light.
At the heart of the home, an impressive open-plan living and dining domain is anchored by a feature fireplace and seamlessly connected to the outdoors via expansive sliding doors. Overlooking the living spaces, the designer kitchen is a standout showcase of craftsmanship, appointed with stone surfaces, a statement waterfall island with integrated breakfast bar, sleek handleless cabinetry, integrated refrigerator and freezer, premium appliances and a striking window splashback framing lush garden outlooks.
The ground-floor main suite delivers hotel-inspired luxury with a walk-in robe and beautifully appointed ensuite, while a powder room, full laundry and double garage with internal access, rear access and dedicated storeroom enhance everyday practicality.
Upstairs, a generous family retreat provides valuable additional living space, accompanied by three further bedrooms. Two feature mirrored built-in robes, while the second master-style bedroom enjoys its own walk-in robe and private ensuite. A luxurious central bathroom with floor-to-ceiling tiling, floating timber vanity, stone benchtops and separate toilet services the remaining accommodation.
Outdoor living has been designed for year-round enjoyment. A covered alfresco terrace extends naturally from the living areas, overlooking an impressive resort-style swimming pool and spa, expansive lawn and beautifully established gardens. Two garden sheds, a dedicated pool equipment store and water tank further complement the outdoor setting.
Additional features include ducted heating and cooling throughout, quality window furnishings, a timber staircase, extensive storage and a double remote garage.
The home is moments from Lower Plenty Shopping Centre, Westfield Doncaster, Northland Shopping Centre, Banyule Flats Reserve and the Plenty River Trail. Families will appreciate the proximity to Viewbank College, Viewbank Primary School and other highly regarded schools, while Heidelberg Golf Club, Rosanna Golf Course, Yallambie Tennis Club and the Heidelberg hospital precinct complete an outstanding lifestyle opportunity.
A residence where contemporary design, family functionality and resort-inspired living come together with remarkable success.
Set on approximately 468sqm, this striking two-storey residence combines architectural style with exceptional family functionality. Herringbone oak flooring, a feature fireplace & multiple living zones complement a designer stone kitchen w/ integrated appliances. Four bedrooms include two w/ ensuites, while outdoors a covered alfresco overlooks the swimming pool, spa & landscaped gardens. Complete with ducted heating/cooling & a double garage. Zoned for Viewbank College & close to shops, parks & more.
Set on approx. 468sqm, this impressive 2-storey residence delivers 4 bedrooms, 3 bathrooms & multiple living zones. Featuring herringbone oak flooring, a designer stone kitchen, ducted heating/cooling, fireplace, covered alfresco, swimming pool, spa, landscaped gardens & a double garage. Zoned for Viewbank College & close to shops, parks & more.
Coastal property · Culburra Beach
Elevated Coastal Living on 892sqm, North-Facing Backyard
Sunlit Interiors, Expansive Grounds & Beachside Position
North-Facing Family Haven Moments from the Sand
Commanding a desirable high-side position just moments from the shoreline, this substantial brick residence delivers a compelling blend of space, natural light and enduring quality on a generous 892sqm (approx.) parcel.
Defined by its solid construction and warm materiality, the home offers a layout designed for both comfort and functionality. Hardwood timber flooring flows throughout, while a sunken lounge anchored by a fireplace creates a refined yet inviting space to unwind.
Recent internal updates, including fresh paintwork, enhance the home’s presentation, allowing you to move straight in while still offering scope to further personalise over time. Freshly mulched front gardens add to the home’s street appeal, creating an inviting first impression on arrival.
The rear of the home is where it truly shines. Oriented to the north, the backyard is bathed in natural sunlight, with light filtering beautifully through the home and into the sunroom and living zones. It’s a setting that feels open, bright and inherently liveable, equally suited to quiet mornings or entertaining with family and friends.
Accommodation comprises three well-proportioned bedrooms and two bathrooms, supported by multiple living areas that provide flexibility for growing families or guests.
Outdoors, the scale of the land offers immediate enjoyment and long-term potential, while side access adds a highly sought-after layer of practicality for boats, trailers or additional vehicles. A double garage and single carport complete the picture with ample off-street parking.
Positioned with Culburra Beach at the end of the street, the lifestyle offering is exceptional. A short walk connects you to local sporting fields and cycleways, with cafés, shops and everyday essentials all within easy reach.
Renowned for its relaxed coastal atmosphere, Culburra Beach is home to two dog-friendly beaches, scenic parks, river and lake access, along with Woolworths and local conveniences, all just 15 minutes from Jervis Bay and approximately 2.5 hours from Sydney.
A home of solid foundations, generous proportions and standout positioning, offering immediate comfort with the promise of even more.
Brochure and signboard copy were not included in the supplied source document for this example.