One of the key points to writing strong real estate ads is structure. Whether you’re a real estate writer, a copywriter, or a real estate agent looking for some inspiration and direction, this post will provide you with the handy tips you need to nail that ad.
The Wordstamp checklist above is a handy guide that'll help you think like the keen buyer or potential investor looking at the property you're writing for. Below we've included examples to help you along the way.
Keep your headline short and sweet, yet informative. Consider what keywords your potential reader would have used to stumble on your real estate ad, and then use those keywords along with your creativity to craft your headline. Here are a couple of examples to help you along the way:
Example 1:Example 2:
It’s important to remember that you’re not writing for you, you are writing for a potential buyer or an investor. So, put yourself in their shoes. Imagine you are the buyer searching for houses on realestate.com.au or domain.com.au and think about the sort of headline that would encourage you to read on.
The hook to your ad will instantly let the reader know whether they should continue to read on. It’s great to be creative and descriptive, but if there’s no substance behind what you’re writing and you’re not providing your reader with the information they want to know, you’ve lost their attention. Plus, it’s an excellent opportunity for the writer to also highlight to the reader the sort of buyer/investor they are seeking. Nobody wins if a 6-person family is reading about a 4-bedroom home.
Example: An exemplary masterpiece offering four large bedrooms and exquisite features throughout; this beauty is vacant and ready to move into.
Whether you’re writing to attract a buyer or an investor, both audiences are looking for the main features within your ad. Below is a printable checklist for your reference and the main features you should consider highlighting if they apply to the property.
Location and lifestyle are also important features when selling property. The buyer needs to feel comfortable knowing that they’re not just buying a property, but they’re also buying a lifestyle.
What location features should I focus on?Buyers and investors rely on a quality location that offers everything at their doorstep. If you can articulate that within your real estate ad, then you’ve successfully engaged your reader.
It’s essential to give your reader the option not to read the entirety of your content. Especially in the online world today, where consumers want information, and they want it fast, having to scan through paragraphs of text can be too time-consuming for some. So, it’s ideal to include a list of features to give your reader a quick overview of the property.
Every great story or ad needs a strong closing line. Reiterate to your reader who the agent’s name is and their number. Encourage them to call and secure an inspection of the property. Adding a sense of urgency as well as an emotional pull to your closing line will encourage your reader to get in contact with the agent.
If you’re a real estate agent who knows what the selling points are of your property, but you don’t have a way with words and/or time is of the essence, contact Wordstamp here. We offer 200-250 word real estate ads for $77 with a fast turnaround time of just 8 business hours (and in most cases, quicker!)